Analytics
Performance insights for Sandton Motor Group
+12.3%
847
Total Leads
+2.1%
14.2%
Conversion Rate
-8s
42s
Avg Response Time
+18.6%
R18.4M
Revenue Generated
+24%
312%
ROI
-R32
R285
Cost Per Lead
Leads Over Time
Daily lead volume by source — last 30 days
Signal Engine
Meta Ads
Google Ads
WhatsApp
Organic
Lead Funnel
Conversion through each pipeline stage
Contacted: 73.6% from previous
Qualified: 66.1% from previous
Test Drive: 48.1% from previous
Sold: 60.6% from previous
Score Distribution
AI qualification score breakdown
Cold leadsPeak: 312 leads at 60-80 scoreHot leads
Best Performing Sources
Conversion rate by channel
Top Areas
Lead volume by suburb
Brand Demand
Share of buyer interest
Monthly Performance
Last 6 months — leads, test drives, sales, revenue, ROI
| Month | Leads | Test Drives | Sales | Revenue | ROI |
|---|---|---|---|---|---|
| Oct 2025 | 128 | 31 | 17 | R2.4M | 248% |
| Nov 2025 | 142 | 36 | 20 | R2.8M | 267% |
| Dec 2025 | 119 | 28 | 15 | R2.1M | 231% |
| Jan 2026 | 156 | 42 | 24 | R3.4M | 295% |
| Feb 2026 | 168 | 45 | 26 | R3.8M | 308% |
| Mar 2026 | 184 | 52 | 30 | R4.3M | 342% |
Total Leads: 897
Total Sales: 132
Total Revenue: R18.9M
Avg ROI: 282%